HomeCompaniesThe Hog

Your Go-To-Market Command Center

The Hog maps your ICP, channels, and opportunities across the internet, monitors competitors, communities, keywords, and turns signals into ranked actionable game plans. The future of go-to-market is command centers, not dashboards. The Hog gives one person the power of an entire sales and marketing team and compresses research into execution in minutes. You control an army of AI sales and marketing copilots that research, write, and execute. Why now: Standing out in a crowded market is harder and more important than ever. Companies need fast, adaptable go to market playbooks because buyer behavior and channels change constantly, and what works today may stall tomorrow. The way to stay ahead is for sales, marketing, and growth to operate on the same platform with the same information so insights become coordinated actions in minutes. Built by operators: “Head of Growth” is in our name for a reason. The Hog is the dream tool Hudson wished he had when he scaled a startup from about $900K ARR to $7M+ in three months as a solo growth hire, and helped another company pivot to profitability with only two months of runway left. Current customers call the insight “f****** good” and “on another level.” What we do today: - Find where your ICP spends time and how they behave across Reddit, LinkedIn, X, forums, and review sites - Continuous market and competitor monitoring with daily briefs - Social listening, sentiment tracking, and brand awareness trends - Strategic positioning and a living Brand and Messaging Guide - SEO research plus on-brand blog and content drafts - Digital marketing and PPC planning with keywords and budgets - Auto-drafts for posts, comments, replies, and community engagement - Channel strategies for multi-channel motions beyond paid ads The Hog Guarantee: Find at least one qualified customer in 30 days or get your money back.
Active Founders
Hudson Liao
Hudson Liao
CEO, Co-founder
CEO, Co-founder of TheHog.ai Hudson Liao is a growth operator with nearly 15 years in GTM and a 5× first growth and marketing hire. He took one startup from ~$500k to $7M+ ARR in 3 months, led another from two months of runway to profitability, and built repeatable playbooks across search, social, outbound, partnerships, and product-led motions. He is the GTM person you call when outcomes matter.
Paulo Nascimento
Paulo Nascimento
Co-founder
Building the AI-native GTM operating system. Previously Auth0’s first GenAI hire (tools that sped up developer onboarding) and Ravenna’s first AI hire ($15M seed by Khosla/Madrona) building production agents for IT.
Company Launches
The Hog: AI Native Go-To-Market Command Center
See original launch post

“Ah, this is f******* good, dude. You really have done something here. I’m serious. Like look at the level of insight of this.” - David (from current customer; actual response will differ between users)

TL;DR

It’s like the Google Maps for customer acquisition: The Hog finds the most optimized ways to reach your customers.

It gives one person the power of an entire sales and marketing team. It compresses research to execution from hours to minutes.

Our Vision

We believe the future of go-to-market is not dashboards. It is a command center where sales, marketing, and growth work together on the same platform with the same data.

Shared context creates faster decisions, cleaner execution, and fewer handoffs. This is how teams stay ahead and keep adaptive go-to-market playbooks dynamic, updating in real time as the market moves.

The Hog: Promo Video

https://youtu.be/jfcAEhqrJN0

Why the ‘The Hog’?

The Hog stands for Head of Growth (Hog), literally. It’s the dream tool our team wished we had when we scaled a startup from ~$900k ARR to $7M+ in 3 months as a solo growth hire, and helped pivot a company to profitability with only two months of runway left.

What we built

Our AI-native go-to-market command center, where you control an army of AI sales and marketing co-pilots to constantly monitor your market, identify opportunities, and generate actionable game plans to connect with your potential customers.

Your customers engage outside of LinkedIn and Inboxes. The Hog continuously maps your ICP, channels, and opportunities, spots shifts in the market, and stack-ranks what to do next based on goals and constraints.

What can it do now?

  • Find where your ICPs spend time and how they behave across channels
  • Generate tactical game plans with ranked next actions
  • Market research and trend analysis
  • Automated daily competitive and market monitoring
  • Social listening for relevant topics and keywords across Reddit, LinkedIn, X, forums, and review sites
  • Strategic messaging and positioning suggestions
  • Create and manage company ‘Brand and Messaging Guide’
  • Personal brand building
  • SEO research plus blog and content drafts
  • Digital marketing and PPC planning with keywords and budgets
  • Auto-draft comments, posts, and replies for social engagement
  • Thought leadership content for founder-led growth
  • Brand awareness tracking and sentiment listening
  • Channel strategies for Reddit, LinkedIn, and X
  • Auto drafts for organic social and community engagement

Why now?

“The best product doesn't always win. The one everyone uses wins.” - Andrew Bosworth

AI has shortened the time to build new products and features, so companies must find traction faster. Standing out in a crowded market is harder and more important than ever. Startups need to reach real customers quickly to find PMF and scale, and they must do it beyond saturated channels like LinkedIn and email.

Who is it for?

  • Anyone who needs a fractional Head of Growth or CMO co-pilot
  • Teams looking to consolidate their marketing and sales tech stack
  • Solo founders and lean teams that need to find PMF and traction faster
  • Startups that want to meet customers where they actually are and engage with their communities
  • Companies moving to a true multi-channel motion and looking for acquisition paths beyond paid ads
  • Teams that want to grow brand awareness while automating founder-led content and engagement

Try risk-free: visit https://thehog.ai/ and create an account today!

The Hog
Founded:2025
Batch:Fall 2025
Team Size:2
Status:
Active
Location:San Francisco
Primary Partner:Garry Tan